Why these juices are nutritionally superior to that 11 o clock coffee

Easy Assimilation-> In whole fruits and vegetables, some enzymes, phytochemicals, vitamins A, C and E – along with minerals like iron, copper, potassium, sodium, iodine and magnesium – are trapped in the indigestible fibre and cannot be assimilated by the body. But once ‘liberated’ from the cellulose in the pulp, those nutrients can be taken into the cells of the body within 15 minutes. This saves the energy required for digestion and allows the body to rest while detoxifying or cleansing, before or after physical activity or while recovering from an illness.

Water Supply -> Our cells consists mostly of water, which is essential to their proper function. That’s why we require at least 8 glasses of water a day. Raw Juice – unlike coffee, soft drinks and alcohol – supplies the water you need to replenish lost fluid, while providing all the necessary vitamins, minerals, enzymes and phytochemicals. In addition, juices promote the alkalinity of body fluids, which is vital for proper immune and metabolic function.

Antioxidants -> Herbs, fruits and vegetables are high in antioxidants, which counteract the free radicals that can cause cellular damage, aging and susceptibility to cancers.

Natural Sugars-> The sugars in fruits and vegetables come bundled with the goodness of vitamins, minerals, enzymes and other phytochemicals that aren’t found in refined sugar. They deliver the same energy as pastries, candy and soft drinks but without the chemicals and fat.

Chlorophyll -> Found only in plants chlorophyll has a unique structure that allows it to enhance the body’s ability to produce haemoglobin, which in turn enhances the delivery of oxygen to cells.

Research consistently shows that people who eat the greatest quantity of fruits and vegetables are about half as likely to develop cancer as those who eat little or no fruit or veg. The US Cancer Institute recommends eating 8 servings of Fruit and Veg a Day. The phytochemicals in fruit and vegetables also hold the keys to preventing many other modern diseases such as heart disease and many others.

Consumption of fruit and vegetables is well below this desirable level in the majority of Irish people.

The WHO estimates that in more than half of the countries in Europe; the consumption is lower than the 400 g per day of fruit and vegetables, and in one third of the countries the average intake is less than 300 g per day. If we were to take the recommendations of the US Cancer Institute of 8 portions a day (650g), there is not one country in Europe achieving this target.

Taking all of this into consideration, there is a need for a significant increase of fruit and vegetables in both Irish and European Diets.

Even the most disciplined person can find it difficult to eat all those fruits and vegetables every day, so why not drink them, in the form of our range of juices!

Source: The Juicing Bible (Pat Crocker)